Business Med



New directions… Developing a new service in digital marketing…

As a member of the BusinessMed Organization, the International Chamber of Commerce in Syria, in cooperation with the Syrian Enterprise and Business Centre, a member of the Anima Investment Network, hosted a project entitled “Med-Digital, development of a new service in digital marketing.” The project took place within the third round of the “Invest in Med” project, which is 75% funded by the European Commission. The second half of the project is set to start in April 2010.

Participants in the project:

• International Chamber of Commerce - Syria/Leader
• Syrian-Entreprise Business Centre (SEBC)
• The Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon
• Estonia Chamber of Commerce and Industry
• ACC1O (Barcelona)
• CGEM - Confédération Générale des Entreprises, Morocco.

The project’s Idea

The project was created to provide guidance to small and medium sized enterprises on how to use digital marketing for success. Additionally, it was created to make them aware of the increasing use of the Internet among customers independently from the market, to inquire about the products and/or services available, and particularly to make purchasing decisions. The Internet is characterized today as one of the most important factors of communication in the Mediterranean region for consumers. Because of this, those institutions that lack a coherent strategy for digital marketing are losing a great opportunity for sustainable competition.

The project, therefore, aims to improve the skills of the economic operators on the technologies related to “e- business” in the Mediterranean countries, and to diagnose the current situation for the use of electronic business technologies in the targeted countries (Lebanon, Syria and Morocco), and developing a new tool to promote the electronic business. Such technologies will be transferred to the Mediterranean partners.

Phases of the project

The project consists of 3 main phases:

1st Phase: (Syria, Lebanon and Morocco)

Diagnostician of the situation in the Mediterranean countries (Syria, Lebanon, Morocco), where experts from Spain visit Syria and Lebanon in mid-April, and then visit Morocco in mid-May, to study the situation of those countries, and do a survey to measure the level of using electronic business solutions in small and medium enterprises.

2nd Phase: Tallinn, Estonia

According to the data form the 1st Phase, there will be a workshop in Tallinn, the proposed date to be held is between 20 and 23 September 2010, under which staff of the partners from Syria, Lebanon and Morocco - will be subject to training on the digital marketing services tools. They will also be provided with information about new services, the mechanism of supporting small and medium enterprises, and how to encourage the use of electronic trade.

3rd Phase: (Syria, Lebanon and Morocco)

Professional experts from Catalonia will visit Syria, Lebanon and Morocco to identify the added value for 10 Mediterranean SMEs from the new services developed by this project.

The ICC Syria, thus invites all small and medium enterprises to participate and get the benefit from this project and that’s through contacting the ICC Syria offices. For more information, please call Tel: 011 / 33 44 391.