Business Med

MED Digital commences work in Syria, Lebanon, and Morocco

Carles Revilla, a Spanish digital marketing expert, visited Syria on May 17th and 18th, 2010, during which time he held an official meeting with Dr. Ahmad Basel al-Khashi, Deputy Minister of Communication, and Dr. Rakan Razzouk, Chairman of the Syrian Computer Society - SCS. Revilla’s visit to Syria comes under Phase 1 of the MED Digital Project, which comprises situation diagnosis in MED countries (Syria, Lebanon, and Morocco).

The MED Digital Project – “Development of a new service in digital marketing” –, which is 75% funded by the EU, aims to promote the use of electronic solutions and the web as an efficient means of marketing the products and services of SMEs in MED countries. The EU contracted with several bodies to implement the project during the third call of the “Invest in Med” project. The contractors include ICC Syria, the Syrian Enterprise & Business Centre (SEBC), The Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon, Estonia Chamber of Commerce and Industry (CCIAB), ACC1O (Barcelona), and CGEM (Morocco).

During his visit to Syria, Revilla also visited leading Syrian companies who work in the field of electronic solutions and the web, and met with representatives of the regulatory committees and agencies which oversee the sector Revilla also held several meetings in the Chamber Headquarter with representatives of the Ministry of Economy and Trade in Lebanon, as well as with experts and officials from the chambers of Industry, Commerce and Agriculture in Beirut, between May 19th and 21st, 2010.. In Morocco, the last stopping point in this phase, Revilla held several meetings with members and representatives of the Union of Moroccan enterprises during the period between June 30th and July 2, 2010. The aim of these meetings was to diagnose the status of internet usage in the country.

Another point worth mentioning is that Phase 2 of the project will be launched during the first week of October in the Estonian capital Tallinn. During phase 2, large scale workshops will be conducted to train employees of partner centers (business support centers) from Syria, Lebanon and Morocco on digital marketing tools and provide them with information on the new services and on the mechanism designed to support SMEs and encourage the utilization of e marketing.