Business Med

A training in MED Digital
October 5th- 6th, 2010
Tallinn, Estonia

Within the second operation of the MED Digital Project - (Med Digital to develop a new digital marketing service), the International Chamber of Commerce - Syria in collaboration with Estonia Chamber of Commerce and Industry, held a training course to prepare consultants on Med Digital in Tallinn, the capital of Estonia on October 5th- 6th, 2010.

The course provided participants with information on the new services of digital marketing services and the mechanism designed to support SMEs and encourage the utilization of e-commerce. The course aimed at supporting and promoting the use of electronic solutions and web as an essential and effective promotion and marketing instruments of small and medium-sized enterprises (SMEs) products and services in Mediterranean countries.

The course came on the recommendations of the initial report of operation 1of MED Digital Project, which include the rehabilitation experts and consultants in digital marketing and business support in order to qualify them to provide consulting services for small and medium-sized companies in the Mediterranean countries. .

Experts and consultants from ICC Syria, SEBC, The Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIAB) in addition to others bodies have participated in the course. .

The course reviewed the initial report results of operation 1 of MED Digital Project which comprised situation diagnosis in MED countries (Syria, Lebanon and Morocco), the Internet use and development and government support for digital marketing opportunities in these countries.

The course addressed digital marketing details, the concept of search engines and e-mail marketing. The course was also an opportunity for participants to acquire more skills on how to find the form and structure in their organizations to support the use of digital marketing. The course was an incubator for participants from the Mediterranean and European countries for experiences and knowledge exchange in various areas of e-solutions.

The MED Digital Project, funded partially by the European Union (EU), is being led by ICC Syria and in cooperation with: SEBC, CCIAB, Estonia Chamber of Commerce and Industry, COPCA (Barcelona) and CGEM - Confédération Générale des Entreprises.